COP28: Sparking Global Conversations on Climate Action
To create widespread awareness and drive action for COP28 in Dubai, a robust two-month campaign was launched with an AED 5 million budget. The campaign leveraged multiple channels, including DOOH screens on major highways, mobile geotargeting, radio, and social media platforms
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ATC played a crucial role in driving engagement and awareness around COP28’s climate action discussions. Our multi-faceted strategy combined influencer-led TikTok content with a robust multi-platform approach to ensure global visibility. Within just 48 hours, we organized high-profile
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MASDAR: Transforming Clean Energy Leadership into Global Sustainability
Masdar's journey from a local clean energy pioneer to a global sustainability leader was driven by an expansive AED 18 million campaign executed over eight months across key global markets. The campaign spanned high-visibility OOH advertising, including billboards and
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TECOM – WeWalk: A Community-Centric Fundraising Walkathon for Autism Awareness
ATC partnered with TECOM to organize the WeWalk event at Dubai Science Park, a walkathon to raise funds for the Dubai Autism Center. ATC handled the complete event setup, including designing the walking route, managing branding, registration, and coordinating logistics. The event
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TECOM – Pink October: Breast Cancer Awareness Activation
In support of Breast Cancer Awareness Month, ATC collaborated with TECOM and Pink Caravan to execute an impactful activation across four different locations. The pre-event process involved meticulous planning, from coordinating with healthcare professionals for free on-site
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BLOOM EDUCATION: Driving Enrollments with Data-Driven Precision
To address the high tuition concerns among parents in the UAE and highlight the unique
offerings of Bloom Education Schools, a comprehensive, data-driven marketing strategy
was developed. Using Google Analytics and exclusive access to the client’s CRM, the
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FIA: Amplifying FIA President Mohammed Ben Sulayem's Profile Across the GCC
ATC serves as the PR agency for his excellency Mohammed Ben Sulayem, President of the Fédération Internationale de l'Automobile (FIA), managing all aspects of his personal public relations in the MENA region. The approach focuses on enhancing his regional presence, ensuring
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ATC was tasked with strengthening his excellency FIA President Mohammed Ben Sulayem’s regional presence while representing his international stature. We crafted a bilingual content strategy to engage the GCC’s diverse audience, respecting cultural nuances
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GALADARI: Unveiling New Horizons: Galadari's Logo Reveal Event
ATC was entrusted with organizing a large-scale internal event for Galadari, marking the
reveal of their new logo to over 4,000 employees. The event had a family fun-fare
atmosphere, complete with a massive stage and screen, and featured popular radio
personality Kris Fade
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FIVE GUYS: Elevating Engagement Through a Localized Strategy in KSA
To drive engagement for Five Guys in Saudi Arabia, ATC developed a custom content
creation strategy tailored to the local market. We emphasized the brand’s commitment
to quality ingredients and customizable menu options while aligning with cultural
preferences.
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UNILEVER: Driving Digital Engagement: Unilever and Rexona Success Stories
ATC partnered with Unilever to create compelling visuals for their e-commerce brands,
including OMO, Magnum, Jif, Lux, and Dove. Understanding the critical role of engaging
content in boosting online sales, ATC developed high-quality graphics and multimedia
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ATC manages the TikTok Arabia account for Rexona, focusing on engaging and
informative content that highlights the deodorant brand's key benefits. Our strategy
combines trend-driven videos and influencer collaborations to create authentic
connections with the audience.
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FOREX: Elevating Forex's Presence for a Trusted Trading Platform
Forex, a subsidiary of StoneX Group Inc. (NASDAQ: SNEX), offers thousands of global
trading opportunities on award-winning platforms. With a strong reputation for financial
strength, stability, and corporate governance, the company seeks to continuously
educate and
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ATC collaborated with Forex, a subsidiary of StoneX Group Inc., to elevate their online
presence through a comprehensive website redesign and ongoing monthly
maintenance. Understanding the importance of user experience in the trading industry,
we crafted a modern, intuitive
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BAWABAT AL SHARQ MALL: Connecting with Local Audiences Through Trendy Content
ATC partnered with Bawabat Al Sharq Mall in Abu Dhabi to enhance its social media
presence by creating content that resonated with the local Emirati audience and
followed social media trends for an always on campaign. From managing creative
direction for all mall activations
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ATC collaborates with Bawabat Al Sharq to orchestrate vibrant in-mall activations for
significant events such as UAE National Day, Ramadan, Eid al-Adha, and Back to
School. Each activation begins with brainstorming creative concepts tailored to the
occasion, ensuring they resonate
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ATC oversees the public relations strategy for Bawabat Al Sharq, promoting upcoming
activations and highlighting their success post-event. We craft engaging press releases
and content to generate excitement within the community, ensuring maximum visibility
ahead of each
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ATC manages the comprehensive paid marketing strategy for Bawabat Al Sharq,
executing campaigns across major social media platforms and radio to ensure
continuous engagement with the audience. Our approach includes both always-on
campaigns and targeted initiatives, tailored
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PICK UP! Chocolate Biscuit Bars with A Local Twist
To launch Pick Up! chocolate biscuit bars in the Saudi Arabian market, ATC developed a targeted influencer campaign leveraging TikTok Creators Marketplace. By partnering with local influencers who resonate with our target audience, we crafted authentic content that highlighted
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To enhance visibility, select videos were boosted through TikTok and Snapchat ads, ensuring optimal exposure on platforms where our audience is most engaged. The campaign resulted in significant reach and engagement, effectively driving brand visibility and product
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