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LEADERS BY EXPERIENCE.
DREAMERS BY CHOICE.

Meet the team behind it all

The Team

Dina Farid

VP Commercial

Dina Farid

VP Commercial

Dina is a marketing strategist known for delivering high ROI and maximizing client investments. Her ability to manage both small-scale and multimillion-dollar projects has earned her the trust of brands like L’Oréal, Masdar, and Reckitt Benckiser. Dina’s precision and negotiation skills consistently drive success for her clients through strategic planning and media trading.

Hussam El Hage

VP Digital

Hussam El Hage

VP Digital

Hussam is a digital media expert, specializing in driving innovation across industries like automotive, FMCG, and real estate. He has led digital transformation initiatives, including SalesForce CRM implementation, and is a recognized thought leader in the field. Hussam’s insights continue to shape the digital media landscape in the region.

Dana Charaf

Comms Planning Director

Dana Charaf

Comms Planning Director

Dana is a marketing strategist who oversees ATC’s creative studio and social media content creation department. With experience in France and the GCC, she has excelled in sectors like FMCG, retail, and banking. Dana delivers creative strategies that strengthen brand presence and engage audiences, ensuring impactful connections both online and offline.

Daniel El Georr

Chief Creative Officer

Daniel El Georr

Chief Creative Officer

Dany is a leading creative force whose work has shaped advertising in the MENA region. As a former leader at FP7-McCann and Impact BBDO, Daniel’s campaigns have won multiple awards, including Cannes Lions and Lynx Awards. His work with brands like Coca-Cola and BMW showcases his ability to deliver impactful, culturally resonant solutions.

Joumana Tannous

GM PR & Events

Joumana Tannous

GM PR & Events

Joumana is a creative communications expert who helped launch four PR agencies in Dubai and worked with over 90 luxury brands. Her portfolio includes high-end fashion, jewelry, P&G, Unilever, and real estate clients. Known for blending art and communication, she has won multiple international awards, including recognition from P&G and the Best Event Marketing Tool award from New York for Dubai Customs.

Khalil Majdalawi

Group Account Director

Khalil Majdalawi

Group Account Director

Khalil is a seasoned communications professional heading ATC’s PR department. His diverse background in journalism, PR, and advertising has equipped him to manage global accounts like Western Union. Khalil’s strategic expertise and hands-on leadership make him a key figure in executing successful communication strategies.

Tara Kanj

Senior Communications Specialist

Tara Kanj

Senior Communications Specialist

Tara is a Senior Communications Specialist at ATC, known for her blend of creativity and strategic insight. She has worked with luxury brands like Chanel and provided PR services for Celine and Chloé. Tara’s hands-on approach ensures impactful results and flawless execution for every campaign she leads, making her a vital asset to ATC and its clients.

Alyazeyah Aljneibi

Planner

Alyazeyah Aljneibi

Planner

Alyazeyah is a rising communications talent with a strong foundation in media relations, PR, and event management. Her internships at the Department of Culture and Tourism and Miral at SeaWorld, along with her contributions to events like Formula 1, demonstrate her growing expertise. Alyazeyah’s enthusiasm and skills make her a valuable member of the ATC team.

Mohamed Bitar

Digital Transformation Consultant

Mohamed Bitar

Digital Transformation Consultant

Mohamed is a visionary digital strategist and founder of Wick, in alliance with ATC. His proprietary Four Pillar Framework helps brands optimize investments and drive digital success. With a strong background in programming and a focus on data-driven strategies, Mohamed consistently delivers exceptional results in campaign management, social media, and SEO-driven marketing.

Adel El Koushe

Finance Director

Adel El Koushe

Finance Director

Adel is the financial backbone of ATC, ensuring smooth operations and precise financial management. A graduate of Beirut Arab University with a degree in Finance, Adel is also a Certified Management Accountant (CMA) and an authorized UAE tax agent. Beyond the numbers, Adel keeps the team grounded and is always ready to bring positive energy to the office.

Pakinam Olama

CEO

Pakinam Olama

CEO

Pakinam is a dynamic leader, known for turning creative vision into award-winning reality. With a track record of success at IPG Group and Omnicom, she has delivered campaigns recognized at the MENA Effies and Global Festival of Media. Pakinam’s expertise with brands like Unilever and Vodafone ensures that every project meets the highest standards of creativity and performance.

Rizk Naifeh

Chairman

Rizk Naifeh

Chairman

Rizk is a seasoned communications leader known for his strategic vision and hands-on approach. His work with industry giants like MCN Media, BBDO, and Optimedia, along with his key role in IPG’s acquisition of MCN, highlights his deep market expertise. Rizk has led global brands such as Coca-Cola, Unilever, COP28, and McDonald’s to success, solidifying ATC’s position as a top communications agency in the UAE.

ATC SPIRIT

Work hard, laugh harder — that's our secret

LEADERS BY EXPERIENCE.
DREAMERS BY CHOICE.

The Team

Dina Farid

Hussam El Hage

Dana Charaf

Daniel El Georr

Joumana Tannous

Khalil Majdalawi

Tara Kanj

Alyazeyah Aljneibi

Mohamed Bitar

Adel El Koushe

Pakinam Olama

Rizk Naifeh

ATC SPIRIT

+971 4 425 0355

info@atccoms.com

Abu Dhabi, UAE

Dubai, UAE

Beirut, Lebanon

LEADERS BY EXPERIENCE. DREAMERS BY CHOICE.

The Team

Dina Farid

Hussam El Hage

Dana Charaf

Daniel El Georr

Joumana Tannous

Khalil Majdalawi

Tara Kanj

Alyazeyah Aljneibi

Mohamed Bitar

Adel El Koushe

Pakinam Olama

Rizk Naifeh

ATC SPIRIT

+971 4 425 0355

info@atccoms.com

LEADERS BY EXPERIENCE.
DREAMERS BY CHOICE.